A Word On Language

Streaming

We don’t like the term “streaming” for Web programming. We prefer “broadcasting” and our programs come via web “feeds.” This is the traditional language of television and we adopt it consciously. “Streaming” conjures online video’s early days of undependable, herky-jerky images displayed in small windows on a computer screen. It evokes a second-tier viewing experience.

Today, Internet broadcasts come straight to 54-inch HDTV televisions and WiFi connected hand held devices. Streaming is mainstream and the language should reflect that.

Remember the term “cablecast?” It disappeared long ago. Programs are now “broadcast” whether delivered over the air, over coaxial lines…

Or through fiber optic lines.