The iNK Barrel Video Network, both live and VOD, gives newspapers new opportunities to deliver video content and sell advertising without having to dedicate many additional resources to the program. The network is made up exclusively of newspaper members who contribute live and VOD programming. Each paper is able to play all the network content on their own sites.
How the network works
By embedding the same video technology on multiple newspaper websites, iNK Barrel has built a way for papers to share their videos and bring new content onto each site. The network joins newspaper web sites on a single video platform so video data can be streamed easily to all the papers. It creates new mass markets that never existed before. The common platform also allows iNK Barrel or any member newspaper to stream advertising to all the sites and create new opportunities.