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iNK Barrel – The newspaper video network

iNK Barrel Video Networks has developed a ready-made web broadcasting solution for newspaper publishers. The company’s customizable white label video player embeds on a paper’s site and connects it with the iNK Barrel Network.

The custom live and on-demand content management functions, the versatile ad management system and the detailed traffic analytics give the paper all the tools it needs to professionally broadcast games and events. (The paper does, though, need to supply its own camera, tripod, computer and high-speed connection.)

The company’s core technology is open source so papers with the resources can add further custom features. iNK Barrel’s growing list of affiliate publishers is a great resource for answering questions and relaying best practices.

By Publishers for Publishers

The company was formed in 2007 and grew out of the digital initiatives at the Black Hills (S.D.) Pioneer and Hastings (Neb.) Tribune. In January 2010, the company was spun off from the newspapers and Pioneer Publisher Stewart Huntington moved over to devote his
time to the video networks.

From iNK Barrel’s inception, Huntington and Tribune Publisher Don Seaton focused on the needs of publishers and designed the iNK Barrel system to give papers maximum local control and flexibility at every juncture. iNK Barrel network tools allow affiliate newspapers to control ad inventory and content in their markets evan as they share network video feeds and network-wide advertising revenue.

And importantly, iNK Barrel operates no destination site. The only way viewers can get into the network content is through a newspaper site. The network only succeeds if the affiliated newspapers succeed.